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Below you will find only a few of the incredible athletes that train on our equipment to maintain elite performance in their activity of choice.



“A man’s reach should exceed his grasp, or what’s a heaven for?” –Robert Browning



Home town: Lancaster, PA


Eric J. Hörst (pronounced “Hurst”) is an internationally renowned author, researcher, climbing coach, and accomplished climber of 40 years. A student and teacher of climbing performance, Eric has coached hundreds of climbers, and his training books and concepts have spread to climbers in more than 50 countries. He is widely recognized for his innovative training techniques and equipment, and he has been a training products design consultant and Training Center editor for Nicros, Inc. since 1994. Eric is author of eight books (with many foreign translations) with worldwide sales of over 300,000 copies. In addition to his best-selling Training For Climbing, now in its third edition, Eric’s other popular texts include Maximum Climbing, Conditioning for Climbers, How to Climb 5.12, and the gym climbing book Learning to Climb Indoors.


Eric has written hundreds of magazine articles, appeared on numerous TV broadcasts, and his techniques and photos have appeared in many publications including Rock & Ice, Climbing, Outside, DeadPoint, Men’s Health, Fortune, Men’s Journal, Muscle Media, Muscle & Fitness, Paddler, Urban Climber, Parents, Wall Street Journal, Experience Life, Outdoor 4X, and National Geographic Adventure, as well as European magazines such as Desnivel, Alpen, Climax, and Climber. He has co-authored one research paper (“Behavior Analysis and Sport Climbing”, Journal of Behavioral Health and Medicine, 2010, with Dr. Richard Fleming). Eric is a member of the International Rock Climbing Research Association (IRCRA) and the National Strength and Conditioning Association (NSCA).


A self-professed “climber for life”, Eric remains active at the cliffs, traveling widely with his wife, Lisa, and sons, Cameron and Jonathan (both of whom climbed 5.14a/8b+ at age 11). Driven by his passion for adventure and challenge, he has established over 400 first ascents, primarily on his home cliffs in the Eastern United States. Still pushing his personal climbing limits at age 53, Eric’s focus is now on R & D of new training techniques, traveling and sharing his knowledge with new climbers, and coaching the next generation of elite climbers..

 What do you train for? Motivation come from?

I train for fun…and, of course, to continue to climb hard into my 50s and beyond! I’ve always been very self-movitated…as man’s reach should exceed his grasp!

Favorite Movie of all time?

An old climbing movie with Clint Eastwood….called The Eiger Sancation

An exercise you have a love/hate relationship with?

Running. I’ve always been a runner, but as my body gets older and achier, there are many days I can’t run…or don’t feel good doing it. But running makes me feel light…and keeps the pounds off—important for climbing my best!



  • Eric Hörst

    Eric Hörst

    Eric Hörst Eric J. Hörst (pronounced “Hurst”) is an internationally renowned author, researcher, climbing coach, and accomplished climber of 40
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  • Emily Harrington

    Emily Harrington

    Emily Harrington Emily Harrington is a professional rock climber and adventurer who has been a prominent and leading figure in
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  • Rob Pizem

    Rob Pizem

    Rob Pizem A full time teacher and rock climbing pioneer. I started climbing in Ohio not knowing what I was
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  • Ronnie Dickson

    Ronnie Dickson

    Ronnie Dickson I was born with trevor's disease, a congenital disorder in the growth plates in my left knee and
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  • JesseWall


    Jesse Wall A traditional team-sports athlete growing up and strength athlete in college, I discovered vertical sports post school and
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  • Dustin Mckinney

    Dustin Mckinney

    Dustin Mckinney Dustin McKinney is a junior grade navy lieutenant who competed in American Ninja Warrior 6 and American Ninja
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  • Sasha Digiulian

    Sasha Digiulian

    Sasha Digiulian Sasha first began climbing at 6 years old, in 1998. She has won the World Championships for Female
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